Telenor



Website: Telenor
Activity: Swedish Mobile Phone Operator
Address: www.telenor.se/valkommen/
Purpose: Introduce brand to Swedish market

Telenor is a Norwegian mobile phone operator who recently expanded into Sweden through the aquisition of Vodafone Sverige. They changed the brand to Telenor and launched a full ad campaign including this impressive mini-site in order to introduce themselves to the Swedish market. The design is exactly what I've come to expect from the Scandinavians: clean polished layout, smooth responsive animation, and a sensibility that's just a little goofy.

The ad campaign itself focuses on the rebranding and what it means for customers. Color is used to explain: "all that was red turns blue". Literally, red (Vodafone) is replaced by blue (Telenor). Various objects, such as a hen, a lifesaver and a candycane, are taken out of context and painted blue. It's corny, but a humorous way to illustrate the sometimes controvertial and heated business of rebranding.

The site design itself is just as important in communicating Telenor's identity. Clarity, for one, is expressed through the simple but refined page layout. A solid black content area lies over a lusterous vertical gradient. Content is easy to read through high contrast, distinct heading and paragraph styles and the elegant sans-serif typeface. Another of Telenor's qualities, responsiveness, is conveyed through animation. The excellent animated logo whips around like it's ready for action. Page transitions are fast and satisfying: click a link and the site jumps to attention. The content area immediately resizes and loads the desired page.

All of these design choices leave us with the perfect image for a telecommunications operator: clear, responsive and accessible.

The site is in Swedish, but click around anyway to see the page transitions. Note that the tab labeled "Start" brings you back to the homepage.

Enjoy!