Website: Coca-Cola Blak
Activity: Beverages
Address: www.coca-colablak.fr
Purpose: Launch coffee-flavored Coke in France

Riding the Red Bull and Starbucks caffeine craze, Coca-Cola has launched its own spiked beverage: Coca-Cola Blak. Fusing the classic soft drink with coffee extracts, Coca-Cola believes it has invented not only a new drink, but a completely new drinking occasion. The French ad campaign and website envisions scenarios ideal for this new lifestyle beverage.

Though campaigns vary from country to country, all include an eye-catching system of graphic elements nicely representing the qualities and effects of the drink. Silhouettes of various shapes in warm mocha and russet shades are energetically splattered across the window. Sparkling bubbles, effervescent fizz and the soothing color palette express Blak's dark frothy texture. The psychoactive effects -- a burst of energy and caffeine buzz -- are visualized though plant forms springing forward and through the overall vitality of the animation. You get the idea that this is a drink that will get the creative juices flowing.

And the verdict on the beverage? It's actually not so bad. Though, as someone who considers Dr. Pepper a special treat and who cried when Vanilla Coke went to soft drink heaven last year, I might not be the best judge. Give it a try on one of those late nights at work.