Website: Mika
Activity: Singer and Songwriter
Address: www.mikasounds.com
Purpose: Promote "Life In Cartoon Motion"

Like a French pastry shop, Mika's debut album is an offering of one glazed treat after another. The Lebanese-born Londoner is obsessed with good melodies, and with "Life In Cartoon Motion", he's on a mission to make the ultimate pop album with a sugary sound all his own. Overflowing with catchy tunes, engaging hooks and a unique lyrical style, you could get tooth decay just listening to this stuff.

Mika is essentially a vocalist and performer in the tradition of Freddy Mercury, Jimmy Somerville, The Bee Gees and even The Scissor Sisters. Fearless, unapologetic with antics you either love or hate, he's the black licorice of pop. Beyond wanting to be loved or hated, Mika focuses on creating an original sound. He explains, "I'm always going back to great artist songwriters... These people make amazing pop records that couldn’t be performed by anybody else and that’s what I always wanted to do.”

The website design captures his colorful sound through the carefree style of 1960's psychedelic pop graphics. It's an animated interface of flowers, machinery, plants and humans living together harmoniously in fruit-flavored hues. It brings to mind Peter Max's bright escapist landscapes, Milton Glaser's kaleidoscopic portrait of Bob Dylan or even "Yellow Submarine", the 1968 animated feature film based on the music of the Beatles.

It's delicious springtime fun!